Our mission is to light a fire under business leaders and new entrepreneurs

To take the nonsense out of professional learning and replace it with real-world, immediately usable skills that make you faster, smarter, and far less likely to quit and move to a cabin in the woods.

Teach What Works.

If it doesn’t make your workday better, it doesn’t make the cut.

Cut The Crap.

Jargon, hollow motivation, and corporate-speak are banned.

Respect Your Time.

We get it. You’ve got 37 other urgent things to do — our courses get you what you need, fast.

Keep It Real.

Stories from the trenches, tools tested in businesses, and advice that assumes your calendar is stretched to breaking.
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Out team

Meet our instructors

Craig

CEO & Founder
Craig didn’t read a book about business improvement; he built a career in the trenches of it — turning underperforming teams into powerhouses, transforming bloated processes into lean machines, and helping organisations from British Airways to Barclays stop wasting time (and money) on stuff that doesn’t work.

He’s spent 20+ years leading change programmes, delivering growth strategies, and fixing businesses large and small, and he’s accredited to teach management up to degree level, but prefers plain English to academia. When he’s not whipping businesses into shape, he’s dabbling in film & TV production — because why not make life more interesting?

Craig brings blunt honesty, practical tools, and a refusal to sugar-coat the work it takes to actually improve performance, lead people, and grow sustainably.

Alex

Trainer & Professional People Whisperer
Alex has spent over a decade untangling the glorious mess of human behaviour in businesses big and small. She’s led teams that were more dysfunctional than a reality TV cast and turned them into high-performing, drama-resistant powerhouses. Her specialty? Helping leaders understand why their people do weird things — and how to respond without resorting to motivational posters or passive-aggressive emails.

Alex is a certified behavioural analyst with a sixth sense for spotting the stuff no one’s saying but everyone’s feeling. She’s built a reputation for helping managers defuse tension, communicate like actual humans, and turn tricky personalities into team assets instead of daily headaches.

She’s coached execs, mentored new leaders, and trained entire departments in the art of working together without wanting to throttle each other. When she’s not teaching, she’s either trail running to clear her head or perfecting her iced coffee technique — because caffeine and chaos management go hand in hand.
testimonials

What our students say about us

“I’ve sat through enough pointless webinars to last a lifetime. This was the first course where I learned something on Monday and used it on Tuesday. Worth every penny — and swear word.”
— Jess T., Operations Lead
“I thought I needed more hustle. Turns out I just needed to give fewer f*cks about the wrong things. Best investment I’ve made in myself all year.”

— Sophie M., Freelance Consultant
When my instructor mentioned typical 'change alignment sessions' I realised half my meetings were pointless and the other half were avoidable. Game-changing, hilarious, and refreshingly real.”
— Sam D., Change Project Manager

Teach Me Stuff That Actually Works

Don’t sleep on this — get better at what matters, drop what doesn’t, and stop wasting your life on training that doesn’t move the needle.”
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